Today, the New York Times Company and Adobe launched a new version of the Times Reader—the electronic version of the newspaper with online/offline capabilities, powered by Adobe AIR. The enhanced version of Times Reader 2.0 resembles the printed paper even more closely, and content is updated every five minutes or even more often if users choose, with the latest news from the New York Times. Some of the latest improvements to Times Reader 2.0 include:
Check out the New York Times’ ‘First Look’ blog about Times Reader 2.0 (including screen shots) at http://firstlook.blogs.nytimes.com/2009/05/08/sneak-peek-of-times-reader-20/. For more information and to see a demo or sign up for the new Times Reader, visit http://www.nytimes.com/timesreader.
The press release is included below for your reference.
The New York Times Launches Enhanced Version of Times Reader Powered by Adobe AIR
Times Reader 2.0 Now Available for Windows, Mac OS and Linux Users
NEW YORK--(BUSINESS WIRE)--The New York Times (NYSE: NYT) and Adobe Systems Incorporated (NASDAQ: ADBE) launched today Times Reader 2.0, an enhanced version of the digital newspaper reader with online/offline reading capabilities, powered by Adobe® AIR® software, a key component of the Adobe Flash® Platform. Times Reader 2.0 is now available on any computer running Windows, Mac OS or Linux operating systems. Times Reader 2.0 more closely mirrors the printed newspaper through improved navigation and functionality.
Robert Larson, vice president of digital production at The New York Times
“We are excited to release this enhanced version of Times Reader on Adobe AIR,” said Robert Larson, vice president, digital production, The New York Times. “The Times is committed to developing innovative products to meet the needs and demands of our readers on whichever platform they choose. Times Reader 2.0 brings together the rich narrative of reading the print version with the benefits of online media such as integrated search, news updates and video journalism.”
Michele Turner, vice president of product marketing for the Platform Business Unit at Adobe
“The new Times Reader on Adobe AIR provides a highly readable, engaging mix of The New York Times print and Web editions,” said Michele Turner, vice president, product marketing for the Platform Business Unit at Adobe. “By leveraging the Flash Platform, using Adobe Flex® Builder® to create the application and deploying it on Adobe AIR, The New York Times is showcasing what is possible today with digital publishing, by delivering a branded Rich Internet Application (RIA) outside the browser that provides a closer, consistent connection to readers.”
New features of Times Reader 2.0 on Adobe AIR:
Availability
Times Reader users will also enjoy the standard features available in previous versions, such as access to a seven-day article archive, the premium crossword puzzles and the News in Pictures.
Times Reader 2.0 is available for $3.45 per week; it is free for New York Times home delivery subscribers. For a limited time, readers can try a free trial of four sections of Times Reader, which include Latest News, the Front Page, Business Day and the Most E-mailed List.
To sign up for Times Reader 2.0 visit http://www.nytimes.com/timesreader. For those readers who do not have Adobe AIR installed already, Adobe AIR will automatically download and install along with the Times Reader application.
Times Reader initially launched in March 2007; it first appeared in beta in September 2006.
Helpful Links
About New York Times Company
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About Adobe Flash Platform and Adobe AIR
About Adobe Systems Incorporated
Adobe (Nasdaq:ADBE) revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit http://www.adobe.com.